Solution
Built a cohesive visual framework with consistent lighting, angles, and style for products. Each render was created using transparent backgrounds, controlled studio lighting, and a fixed camera setup to maintain uniformity. The production workflow covered every stage—from applying materials to exporting assets—resulting in 50 product renders, 6 flowcharts, 30 icons, and 20 banners. The overall look is clean, technical, and professional, balancing precision with visual clarity for B2B audiences.
A look into my Blender workflow for product visualization. Each fastener render was created with studio lighting, an L-shaped plane for consistent shadows, and a fixed camera setup to maintain uniform angles across all assets. Materials were applied and refined to achieve technical accuracy and clean, marketing-ready visuals.
Icons to Flowcharts
Custom-designed icons and flowcharts visualizing the complete fastener manufacturing journey — from wire production to screw forming, quality control, and OEM/ODM services. Each icon was crafted to accurately depict the machinery, tools, and steps used in RayFu’s processes, then simplified into clear, cohesive diagrams for easy understanding.
RayFu & Chennan Company
Org. Chart
A visual breakdown of RayFu and its parent company, Chennan. The flowchart illustrates each department and its internal sectors, showing how they connect and collaborate within the organizational structure. Designed to clarify hierarchy, workflow, and cross department communication through visual mapping.
Banners
This series of tradeshow banners was designed to keep RayFu’s event materials visually consistent and easy to update. I built a reusable Canva template system that allows non-design employees to modify event details and images while maintaining brand standards ensuring professional, cohesive visuals across all tradeshows and digital announcements.
Banners
AI generation was used to explore new visual directions for RayFu’s digital identity. The images on the left display the final compositions, while the right side reveals the prompts and intended placements demonstrating the balance between human guidance and AI creativity in shaping modern brand visuals.
Automotive Application Banner
Prompt:
A low-angle view under the chassis of a modern vehicle, where clean, silver fasteners and torque bolts anchor control arms, exhaust shielding, and the frame to the body. Suspension springs are compressed mid-motion, and brake lines are neatly secured in place with high-torque bolts. Metal surfaces are matte black and brushed aluminum, catching subtle reflections from workshop lights. Subtle motion blur suggests the car is being lowered from a lift. Atmosphere: Sleek engineering, automotive muscle, sophistication. --ar 16:9
Aerospace Application Banner
Prompt:
a commercial airplane inside a large aircraft assembly hangar, viewed from the front left at an angle, under high industrial ceilings with steel beams and overhead cranes, surrounded by clean maintenance platforms and scaffolding, airplane cargo door open, jet engine and fuselage visible, cool industrial lighting, matte aluminum surface, soft shadows, clean polished floor reflections, no people, high-detail precision engineering aesthetic, blueprint-style overlay elements, ultra-clean and professional atmosphere,cinematic angle --ar 16:9
Machinery Application Banner
Prompt:
wide-angle view of a modern industrial manufacturing environment with robotic arms positioned along clean production lines, bright cool lighting, polished floors, minimal background clutter, no people, robots in idle or precision handling mode, clean factory layout, technical and professional atmosphere, metallic and soft gray color tones, realistic and clean --ar 16:9
Construction Engineer Application Banner
Prompt:
Modern minimalist interior of a cozy wooden home. Open-concept layout with natural wood ceiling and walls, sleek white kitchen with matte cabinets and integrated appliances, a wooden staircase with clean lines, soft lighting, and a neutral-toned living area with a light grey sofa and warm throw pillows.Scandinavian Japandi style, wide-angle view, natural light, soft shadows, realistic details --ar 16:9
Solar Energy Banner
Prompt:
A top-down or angled shot of solar panels mounted on a metal structure, with visible mounting hardware. Warm sunlight glows across the surface, creating lens flare or gentle gradients. You can include faint gridlines or a subtle energy pulse effect to hint at clean energy transfer. Mood:Clean, modern, sustainable --ar 16:9
Decking Screw Application Banner
Prompt:
Close up of a outdoor grey composite wooden deck, with sunlight shining on the planks. Warm sunlight, clean, outdoor -- ar 7:3
Concrete Screw Application Banner
Prompt:
Modern industrial wall with neatly arranged electrical conduits fastened to concrete using screws, clean and organized design, ultra-realistic product photography, professional lighting, minimalist background --ar 7:3
Roofing Screw Application Hero Banner
Prompt:
Metal roof on a rainy day --ar 7:3
Investors Hero Banner
Prompt:
Wide angle upward shot of skyscrapers with glass windows. Reflecting sunlight with a clear blue sky, professional. --ar 7:3
Solutions Hero Banner
Prompt:
Cordless power drill on a wooden workbench. Blurred workshop wall with various handtools on racks. Clean aethestic --ar 7:3
The integration of AI tools streamlined the creative process allowing rapid iteration, clearer visual storytelling, and a scalable design approach for future campaigns.
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