2023 – 2025
ROLE : CO-FOUNDER & DESIGNER

KIMIKO
MARKETING

[ TOOLS ]

ILLUSTRATOR, PHOTOSHOP, CAPCUT, INSTAGRAM

[ CATEGORY ]

MARKETING, ADVERTISMENT, SOCIAL MEDIA

[ DELIVERABLES ]

INFLUENCER PRESENTATION, BRAND PROPOSAL, SOCIAL MEDIA MANAGEMENT, "COMING SOON BANNER", DIGITAL ADVERTISEMENT

My Role

I managed Instagram and TikTok, leading campaigns that included influencer collaborations, mall TV ads, and large storefront announcement banners. I photographed customers with their food for social media, created 2-for-1 promotions to attract students, and introduced incentives for staff to post reels. I also created marketing decks and proposals for new locations, ensuring all visuals aligned with Kimiko’s playful tone.

Context : Kimiko’s marketing efforts focused on promoting the brand to new audiences and supporting new store launches

Before my involvement, Kimiko had no social media presence, no promotions, and no brand recognition in Bogotá. Customers passed by not understanding what the restaurant offered, leading to low visibility and putting the business at risk

Solution

I built Kimiko’s marketing system from the ground up. I Launched influencer campaigns and location-based promotions, created social media reels with employeesm, and presentation proposals to introduce brand to mall administration for store expansion. I also designed "coming soon" banners for new stores and local mall advertisements.

Influencers Collaborations

This proposal was used to present the brand to mall administration (ENG VR.)

MARCH 08 2023

This presentation introduces the influencer to the brand so they will know what to expect when visiting the store.

Christmas Promotion
December 2023

Daily revenue peaked at 30x the original average.

Sales stabilized at 6–10x increase compared to pre-campaign reflecting lasting brand recognition and customer loyalty.

[data-wf-bgvideo-fallback-img] { display: none; } @media (prefers-reduced-motion: reduce) { [data-wf-bgvideo-fallback-img] { position: absolute; z-index: -100; display: inline-block; height: 100%; width: 100%; object-fit: cover; } }