2022 – 2023
ROLE : CO-FOUNDER & DESIGNER

KIMIKO
IDENTITY

[ TOOLS ]

ILLUSTRATOR, PHOTOSHOP, MIDJOURNEY, INDESIGN

[ CATEGORY ]

BRANDING, PACKAGING, APPAREL

[ DELIVERABLES ]

LOGO & COLOR PALETTE, SIGNAGE, UNIFORMS, PAPER BAG, PLASTIC BAG, CUPS, MENUS

My Role

I led the full brand identity development for Kimiko, defining the visual direction and creating the logo, color palette, and typography system. I designed the main and secondary signage, staff uniforms, packaging (plastic bags, paper bags, cups, and delivery stickers), and all menu formats including digital TV menus for all Colombia locations, print menus, and QR menus. I also prepared production-ready files and coordinated with vendors to ensure consistency across multiple locations. Overall, I built a scalable visual system that unified the brand as it expanded.

Context : Kimiko is a family-run Asian street-food restaurant expanding from its frist Costa Rica ocation to three new stores in Bogota, Colombia

Problem : As the brand grew, Kimiko needed a cohesive identity system that could scale across store front signage, uniforms, packaging, and menus

Solution

I developed a comphrehensive identity system designed for clarity, scalability, and everyday use

Brand Foundation

A distintive, modern logo suitable for signage, packaging, and uniforms while streamlined color palette balancing boldness and friendliness. A typography system optimized across digital menus and print.

Environmental &
Operational Design

Main storefront signage and secondary signage for interior use. Staff uniforms create cohesive look across all locations.

Packaging System

Plastic and paper bag designs for both dine-in and delivery (Rappi). A branded sticker used to seal delivery bags and branded cups with simple,recognizable graphics.

Menu System

Consistent layouts across digital menus and printed menus. Easily updatable templates to support menu changes and multiple locations

Conclusion

This project transformed Kimiko from a growing restaurant into a fully unified brand. By creating a scalable, flexible identity system, the company now maintains consistency across packaging, signage, uniforms, menus, and delivery touchpoints. The updated visual language gives the brand a strong foundation—while preserving the fun, energetic street-food personality at its core.

Unified branding for a professional visual presence

Accurate depiction of menu items led to increased orders by 20%

MARKETING

TRADESHOWS

WEBSITE

PACKAGING

(01)

KIMIKO IDENTITY

CO-FOUNDER

BRANDING

(02)

KIMIKO MARKETING

CO-FOUNDER

MARKETING

(03)

RAYFU TRADESHOWS

FREELANCE DESIGNER

UI/UX

(04)

RAYFU WEBSITE

FREELANCE DESIGNER

UI/UX

(05)

RAYFU PACKAGING

FREELANCE

PACKAGING

(6)

ZEN WUSHU
UNIFORMS

FREELANCE

APPAREL