AUGUST 2025
ROLE : FREELANCE DESIGNER
RAYFU
PACKAGING
[ TOOLS ]
ILLUSTRATOR, CANVA
[ CATEGORY ]
PACKAGING, BRANDING
[ DELIVERABLES ]
LABEL DESIGN, PACKAGING (14)
My Role
I led the packaging redesign from concept to production, including dieline development, visual direction, layout system design, and color reduction for cost-efficiency for two main product lines: self-drilling screws and collated screws. I created multiple box sizes across two colorways (blue/white and kraft), developed iconography, built production-ready files, and produced 3D mockups for presentation and accuracy checks. The final system was designed to scale easily for additional fastener types and future product categories.
Context : RayFu is fastener manufacturer with a global customer base.
Problem : RayFu’s original packaging used inconsistent colors, complex graphics, and lacked a clear hierarchy—making it difficult for customers to identify product type, size, and specifications.
Solution
I developed a modular packaging system designed around clarity, brand consistency, and manufacturing efficiency and labels in canva for non-design members of the RAYFU team to edit the label for different products.
Dielines for clean, consistent layouts
The Design Process
First I created a moodboard on are.na
First drafts I explored placement, color, and different screw types.
Second drafts I experimented with different slogans and main graphics.
3C was chosen.
The last step was to convert the chosen draft into blue and white.
Labels on Canva
Layout that adapts easily to new fastener types
Photorealistic 3D renders for review
Conclusion
The new packaging system transformed RayFu’s boxes into a modern, cost-efficient, and scalable product presentation. By building a unified layout framework, simplifying visual elements, and preparing production-friendly files, the brand now has a strong foundation for future product lines, reorders, and global distribution.This system not only improves customer experience but also significantly streamlines internal design and manufacturing processes.
Consistent branding for 7 boxes and 2 product lines
Two Color Systems for Cost & Versatility
Reduced printing costs by 50%
(01)
KIMIKO IDENTITY
CO-FOUNDER
BRANDING
(02)
KIMIKO MARKETING
CO-FOUNDER
MARKETING
(03)
RAYFU TRADESHOWS
FREELANCE DESIGNER
UI/UX
(04)
RAYFU WEBSITE
FREELANCE DESIGNER
UI/UX
(05)
RAYFU PACKAGING
FREELANCE
PACKAGING
(6)
ZEN WUSHU
UNIFORMS
FREELANCE
APPAREL
