ROLE : CO-FOUNDER & DESIGNER
SEPTEMBER 2022

KIMIKO MARKETING

[  TOOLS  ]
ILLUSTRATOR, PHOTOSHOP, MIDJOURNEY, INDESIGN
[  CATEGORY ]
BRANDING, PACKAGING, APPAREL
[  DELIVERABLES ]
LOGO & COLOR PALETTE, SIGNAGE, UNIFORMS, PAPER BAG, PLASTIC BAG, CUPS, MENUS

Introduction

Solution

Brand Foundation

- A distinctive, modern logo suitable for signage, packaging, and uniforms

- Streamlined color palette balancing boldness and friendliness

- A typography system optimized across digital menu screens and print

Environmental &
Operational Design

- Main storefront signage for high visibility

- Secondary signage for interior

- Staff uniforms that create a cohesive look across all locations

Packaging System

- Plastic and paper bag designs for both dine-in and delivery

- A branded sticker used to seal delivery bags

- Branded cups with simple, recognizable graphics

Menu System

- Consistent layouts across TV menus, printed menus, QR menu

- Easily updatable templates to support multiple locations

Conclusion

This project transformed Kimiko from a growing restaurant into a fully unified brand. By creating a scalable, flexible identity system, the company now maintains consistency across packaging, signage, uniforms, menus, and delivery touchpoints. The updated visual language gives the brand a strong foundation—while preserving the fun, energetic street-food personality at its core.

Results

- Unified branding led to a more professional visual presence

- Improved readability across menus increased ordering clarity